Kérastase wanted to reward their clients for loving their product as much as they do. Exclusive clients of Kérastase were given the opportunity to win a trip for two to Paris by selling and recommending Kérastase take-home products over an 8 week incentive period. Sell a lot of product, take home the the top prize. The incentive had to be engaging and represent the roots of the brand; Paris.
The solution: A board-game style chart that takes the participants on a journey through Paris and its famous landmarks.