Creative, Digital Art Director, Designer. Whatever title sticks. In short, I enjoy creating meaningful experiences so people can learn something new for themselves.
Design has played a major part in my life from the get-go. In the early 2000s I ran a web hosting business with a mate from school. And built a site for students to post gossip. You could say it was like the story of Facebook. I won’t.
At L’Oreal Australia I was part of setting up and running their first in-house design team along with designing print and digital for their 26 brands. It was a challenging endeavour that had me learning the nuances of an in-house team environment within a multinational company.
In London I took a role as a Digital AD in recruitment advertising, ideating creative concepts, producing digital designs and winning awards.